Direct Marketing Team win Anglian Home Improvements

01 August, 2008

The Direct Marketing team at BGD Group is delighted to announce that their Directories specialists have won Anglian Home Improvements as a client.

BGD was tasked with reviewing the whole Anglian schedule, which included 6 different classifications and a rate card spend of circa £600k. The brief was to increase Return On Investment without deminishing the brand awareness.

BGD is the 4th largest Directories specialist agency in the UK and is proud to have previously worked as media planning consultants for Norwich Union, Swinton, Thomas Sanderson & Fitness First. Their largest client in the home improvemtns sector was previously Zenith Staybrite Home Improvements.

Managing Director of BGD Group, Charles Darley said, "We won the pitch apparently because of our detailed approach to book-by-book planning and our deep knowledge of responce forecasting from Yellow Pages, BT The Phonebook and Thompsons Local."