BGD launches Virtual Showroom for Nissan Motors

01 May, 2008

Nissan are well aware that customers expect dealers to know everything about the vehicles they are selling. More and more customers are conducting their own extensive research before they even set foot inside a showroom, so it's important that the dealer can answer all their questions with confidence and authority.

The new Virtual Showroom allows dealers to explore Nissans new vehicles before they are launched by guiding them through a series of interactive modules. The content has been carefully structured to provide the dealers with a comprehensive overview of each vehicle, its target audience as well as ongoing news & support.

Nissan Account Director, Jim Havers said, "our idea was to create a virtual showroom so dealers can easily access information on the new vehicles. We decided to use flash because it enhanced the overall user experience and allowed us to fully exploit the style, features and details of the models on display."