BGD Group wins Creative East Award

01 March, 2008

Direct-response agency BGD Group has scooped an award at the Creative East Awards 2008.

BGD Group won the 'Best Web Design' category for the site created for Norwich based car manufacturer Proton.

The glittering ceremony held on Thursday 20th March at the Theatre Royal in Norwich rewards companies in the East of England for their expertise across various creative industries.

Account Director, Jake Hithersay said: "The award is great testament to our team's hard work. We're proud of the achievement."

Charles Darley, Managing Director, BGD Group added: "We're delighted to win recognition for the work we did for Proton. We are proud of the way we developed a creative strategy across all media for Proton Cars (UK) leading with the website but also integrating direct mail, press, data management and call centre activity."

The Proton website was completely redesigned to deliver a top class site to showcase all Proton models and surpass customer expectations. BGD Group produced the copy and content for the site, as well as delivering a content management system and training on how to use it. To increase traffic to the site BGD Group also did all the search engine optimisation and on-line advertising of the site.

Since the site went live, visits have increased by 75%, and online requests for test drives of Proton cars have increased by over 650%.