Digital | PPC & SEO Case Study - Viewcreatives.com

The Challenge

Viewcreatives.com is a recruitment website with a difference. It allows people looking for a job in the creative industry to showcase their portfolio and as well as searching for jobs, potential employers can search through candidates' previous work.

Being a relatively new company, it wanted to run a campaign on Google to increase brand awareness and increase the number of candidate/employer sign ups. This work had to be completed on a small budget initially but with the potential to increase if successful.

The Solution

We briefed our Adwords professionals and asked them to come up with an initial plan that would increase the brand awareness while keeping a tight control on the budget.

The Results

• Unique visitors increased by 75%
• Creative sign ups increased by 52%
• Employer sign ups and subsequent CV access purchased increased by 60%
• Cost per lead decrease by 86% as previously seen from direct mail results