Integrated | Case Study - Smart Energy UK

The Challenge

• To uphold to uphold Smart Energy position as the largest solar company in the UK.
• To maintain share in increasingly crowded renewable energy market
• To increase sales revenue from marketing budget through efficiencies and improved Targeting
• To reduce dependency on door drops for customer acquisition which generated 80% of all business

The Solution

• To conduct a complete review of all marketing activity to identify areas of weakness and new potential
• A thorough and detailed analysis of the customer database
• Review of sales processes and contact strategies
• Set up fully operational inbound call centre
• Deliver a fully integrated marketing strategy across digital and offline media

The Results

• We have delivered a full brand response review and strategy which has reduced Smart Energy's dependency on door drops
• Increase in response on door drops by 21%
• Increased sales from digital media by 800%
• Reduced dependency on door drops by increasing digital sales from 2% of sales to 16% now making up 15% of sales
• Increased year on year annual sales by 17%