Direct Marketing | Press Advertising Travel Case Study - Barrhead Travel

Direct Mail

The Challenge

Barrhead Travel has been operating for over 30 years and has grown to be one of the UKs largest independent travel companies with 350

employees usung press advertising.

Barrhead were experiencing declining response rates from their existing press advertising and briefed BGD to produce a new creative strategy.

The Solution

A radically different creative approach for press advertising

  • Offer led proposition
  • Promotion of seasonal discounts/sales
  • Price Promise offer - we will never be beaten on price
  • Visually impactful use of solid colours
  • "Menu" based creative version
  • Prominent display of telephone and web response mechanisms

The Results

14% increase in response from press advertising

Our Work