Integrated Communications

We know the ever shifting world of communications has reached a new turning point - the online world has disturbed the old communications paradigms. Target audiences now experience multi-channel marketing every day, and often experience different media simultaneously. There was always a good case for integrated brand communications but now it has become imperative for brands to be consistent across all media - all of the time.

The divide between 'online' and 'offline' media is evaporating and the rift between 'building brand awareness' and 'response generation' is shrinking. The partition of 'broadcast' media being used to create brand "reverence" from the "narrow cast" online and directory media to provide brand "reference" is disappearing. The partition of agencies into "above-the-line" and "below the line" is increasingly becoming out-dated.

An holistic approach is absolutely crucial in a world where mass communication has become more and more distilled and consumers are increasingly using a number of specific channels throughout the brand interaction process.

Forrester research has identified that 46% of online buyers research online to purchase offline, while 27% research offline to buy online and 17% do both - And the numbers are continuing to grow every month.

We work with our clients to understand their customers expectations, focusing on a customers interaction preferences and patterns of behavior across multiple channels. Understanding how each media channel is performing allows us to deliver robust strategies across their entire business.

One brand, one message, one creative approach

You can take a closer look at some of our work by viewing our case studies, or alternatively contact us for an informal chat to discuss your requirements in more detail.