Directory advertising

Reach customers when they need you most.

A directory advertising campaign planned by a specialist agency such as BGD Group is one of the most cost-effective and measurable ways of generating new business.

There are a huge number of directory products available, including pay per click, local sponsored listings, weblinks, banners and over 100 styles and sizes of printed adverts. We'll be your guide through this bewildering array of choice, finding the best package for you regardless of the size or nature of your business.

Uniquely, we can also offer comprehensive performance measurement: cost per enquiry forecasting, cost per sale forecasting and continuous improvement recommendations.

Are you already using an agency for your directory advertising? If so, we've got some questions for you. Does your account manager...

1. Use positioning rules and a multiple-advert strategy to get your ad seen by as many people as possible?
2. Check your customers' demographic profile against the profile in different UK book areas?
3. Place different-sized ads in different areas based on profiling analysis?
4. Carry out a full book-by-book analysis of competitor spend and positioning?
5. Use unique phone numbers in each advert for accurate tracking?
6. Present CPE through to CPS by creative to you on a monthly basis?
7. Address both branded and unbranded usage?
8. Carry out full creative tests?
9. Decline work for other clients in your sector? (If not, how can they give you unbiased advice on sealed bids?)
10. Negotiate discounts for late availability opportunities?

If you answered 'no' to any of these questions, we're confident we can help you.

Now read Direct response TV.