Pay Per Click Advertising

Your customers are searching. Will they find you?

Once your website is live, you'll want to attract people who are actively looking for your products. That's where the two main search marketing techniques - PPC and SEO - come in.

Our end-to-end service offers everything you need under one roof. And our broad-based online marketing expertise means we consider every factor that affects your search marketing campaign.

Pay-per-click advertising (PPC)

PPC is a highly versatile and cost-effective marketing channel that drives highly targeted prospects to your website. It works for business of all sizes, giving users a quick and direct route to making a purchase or enquiry.

Having created structured accounts on your behalf with all the major search engines, we'll write punchy, creative ad copy for each search term. We'll integrate your campaigns with your other online and offline marketing, analyse competitor activity and make sure your brand is protected online.

To keep your campaigns focused, we'll provide comprehensive reports on your CPA (cost per acquisition) and return on investment (ROI) refining your bids and search terms to ensure optimum ROI going forward.

BGD Group is a Google AdWords accredited company. Our qualified AdWords Professionals make sure they're up to date with the latest industry trends and techniques - on Google and all the other major search engines.

Search Engine Optimisation (SEO)

There are two kinds of SEO activity: onsite and offsite. Onsite optimisation ensures your site's content is visible to search engines, without damaging its usability or attractiveness. Offsite optimisation enhances your position in search results by focusing on external factors, such as other web pages that link to your site.

Through SEO, we can make sure your brand is visible to customers where and when it matters most. As we create and maintain top search positions for specific keywords and search phrases, you'll see an increase in traffic volume, leading naturally to more enquiries and sales.

Our approach to SEO combines industry best practice, the highest ethical standards and robust tracking, reporting and analysis.

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