Email marketing

The UK market for email services grew to over £220 million in 2007 and is estimated to grow by another 24% in 2008. HTML email has become an important means of communicating with your target audience quickly and cost effectively.

The team at BGD has a wealth of experience producing high quality HTML email solutions that deliver for both customer acquisition and retention.

Several important factors to consider when producing an email campaign:

Segmentation

Is an effective way of targeting individual groups of customers/consumers. A ‘blanket broadcast’ approach seldom works and a solid database structure will enable you to collect relevant information that will enable you to target your activity to various groups within your target audience.

Deliverability

All our emails are designed and built to the very highest industry standards and we test all our emails against the leading ISP’s and Outlook as a matter of course. Managing your ‘email reputation’ score used by ISP’s is essential and there are several factors we look at to protect our client’s reputation.

• Use appropriate authentication
• Ensure the email list is clean
• Monitor regularly and track KPI’s

Measurement

Comprehensive tracking is used to obtain a single view of each customer across multiple touch-points. Gaining a solid understanding of customer behaviour is essential and will allow you to build ongoing relationships based on user preferences and interaction.

If you would like to know more about our email services please get in touch for an informal chat