Partnerships

BGD Group is a well-connected agency. Our long-standing strategic partnerships help us stay up to speed with industry best practice. With close links to expert organisations in every area, we keep up with the latest developments so our customers don't have to.

1. Google

   Search marketing is a rapidly growing industry, with more searchers and more advertisers than ever before - simply because costs per lead are so low. In 2003, the industry was worth $1.5bn; that figure is expected to reach $11bn during 2008.

   Because Google dominates 65% of the market, it's the natural starting point for search campaigns. BGD Group is a Google AdWords accredited company, offering proven hands-on expertise in Google's AdWords platform. Our know-how helps clients to get the maximum value out of their PPC budget and target potential customers as effectively as possible.

   In order to become accredited, a company must have at least two Google Adwords qualified professionals and manage a spend of $100,000 (£50,220) every 90 days.

2. Omniture

   Omniture is an industry-leading site analytics and search management tool that can help to maximise the efficiency of online activity. It's used by brands including GM, Microsoft, ING, Nasdaq, CNN, Thomas Cook and MSN.

   We use Omniture to capture, store and analyse information generated by websites and other sources, providing critical business insights into the performance and efficiency of our clients' online and multi-channel marketing initiatives.

   'We are delighted to find an agency that combines site analytics, site design and pay-per-click management, as it uses our full analytics functionality. Most agencies just work in separate silos.' Andrew Bartram - EMEA Channels Manager Omniture

3. Rackspace

   Rackspace is Europe's most successful and fastest growing hosting company. Rackspace has been hosting and supporting mission-critical websites, internet applications, email servers, security and storage services since 2001, and now has over 4000 customers. The company was named Advanced Infrastructure Solutions, Hosting Solutions Partner of the Year in the Microsoft Certified Partner Awards 2007.

   With different service levels offering the right solution for every need and budget, Rackspace is our preferred partner for hosting client sites.

4. Wordtracker

   Wordtracker is the leading online keyword research tool, with a database of over 330 million search terms updated on a weekly basis.

   Wordtracker is a privately owned company with headquarters in London, UK. It has had substantial growth since its inception and is now the industry's leading keyword research tool.

   BGD Group uses Wordtracker to help identify keywords and phrases that are relevant to client business, and therefore most likely to be used as queries by search engine visitors. It can also help us to determine how many competing sites are using specific keywords, and which phrases have the greatest traffic potential.

5. EuroDirect

   EuroDirect is an established expert in building consumer-targeting systems, with eight household- and postcode-based classifications systems for the UK and more than 30 other systems for countries around the world.

   EuroDirect owns one of the UK's largest portfolios of consumer data. We tap into their resources for help with targeting direct mail, telemarketing, leaflet drops or door-to-door canvassing, as well as customer profiling, catchment evaluation and site location analysis.

6. Yellow Pages

   The directories market in the UK is currently worth over £1 billion and still growing at approximately 4% per annum. Every year, market leader Yellow Pages delivers over 28.3m directories ever year, reaching 95% of homes. Their directories are consulted a billion times a year.

   As one of the top 4 specialist media buyers we receive depth research about how to maximise the effectiveness from this unique media.

   Now read about our industry accreditations, learn about our services or view some examples of our work.